Which statement concerning customer service is correct?
A)Customer service only concerns a retailer's intangible activities.
B)Different people almost always judge a retailer's customer service in a similar manner.
C)People's assessment of customer service depends on perceptions-not necessarily reality.
D)Customer service only concerns a retailer's tangible activities.

Question

Quizplus · Accepted Answer

People's assessment of customer service depends on their individual perceptions and experiences, which may not necessarily align with reality. This can make it challenging for retailers to consistently meet customers' expectations and evaluate the effectiveness of their own customer service efforts.

Which Statement Concerning Customer Service Is Correct