In relationship retailing,a retailer _____.
A)seeks to maximize a customer's short-term satisfaction
B)prefers to attract new customers over retaining existing customers
C)seeks to attract larger customers over smaller accounts
D)plans to establish and maintain long-term bonds with its customers

Question

Quizplus · Accepted Answer

Relationship retailing is focused on building and maintaining long-term bonds with customers. The goal is not just to make a one-time sale but to cultivate a loyal customer base that will continue to do business with the retailer over time. Options A, B, and C do not align with this approach.

In Relationship Retailing,a Retailer _____