Which of the following is an example of a point-of-purchase promotion?

Question

Quizplus · Accepted Answer

Point-of-purchase promotions are marketing activities that occur in the retail environment where products are purchased or the transaction takes place. This includes various in-store advertising and promotion techniques such as shelf talkers, which are signs that hang from store shelves promoting a product's features, benefits, or special pricing. This technique is intended to influence consumer purchasing behavior at the point of sale. The other options are also forms of promotion, but they are not specific to the point of purchase.

Which of the Following Is an Example of a Point-Of-Purchase