Question 1

According to the text,as of 2005,what percentage of all Canadian companies sold products/services on-line?

Accepted Answer

The answer of According to the text,as of 2005,what percentage...

Question 2

Why did the manufacturer of Claritin,a drug for allergy sufferers that was designed to not result in sleepiness,give physicians free samples of the drug?

Accepted Answer

The answer of Why did the manufacturer of Claritin,a drug...

Question 3

The Pillsbury Bake-Off requires people to submit a recipe using Pillsbury baking products.Finalists are brought to Pillsbury kitchens to bake their recipes so the winner of the cash prize can be chosen.What is this an example of?

Accepted Answer

The Pillsbury Bake-Off is an example of a contest where people submit their recipes using Pillsbury baking products and finalists are chosen to bake their recipes in Pillsbury kitchens to win a cash prize.

Question 4

You are responsible for sales promotion for VitaBalls,a vitamin in a bubble-gum form.Your objectives are to encourage product trial and repurchase,encourage brand switching to your brand,and increase the amount of product purchased by current customers.You have used coupons in the past but found that many were sent to homes that were childless.To reach consumers who have an interest in your product,what should you do?

Accepted Answer

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Question 5

According to the text,which of the following statements about the impact of technology on personal selling is true?

Accepted Answer

The text states that technology is freeing salespeople from tedious administrative tasks, such as placing routine orders, shipping catalogues, and tracking orders. This suggests that technology is having a positive impact on personal selling by allowing salespeople to focus more on building relationships with their customers. Options A and B are incorrect as they are not supported by the information in the text. Option D is also incorrect, as the text clearly explains how technology is impacting personal selling.

Question 6

Which of the following is a price reduction offered by manufacturers to intermediaries such as wholesalers or retailers,in exchange for performance of specified functions or purchasing during special periods.

Accepted Answer

A trade allowance is a price reduction offered by manufacturers to intermediaries such as wholesalers or retailers, in exchange for performance of specified functions or purchasing during special periods.

Question 7

Trade sales promotions support which of the following strategies?

Accepted Answer

Trade sales promotions are aimed at convincing resellers or distributors to carry and sell a supplier’s product, thus pushing the product through the distribution channel. Therefore, trade sales promotions support the push strategy, which emphasizes the importance of personal selling, direct marketing, and other activities aimed at getting products into the hands of customers through distribution channels.

Question 8

Which of the following are promotional exhibits set up at the retailer's location to build traffic,advertise the product,or induce impulse buying.(They are targeted to consumers. )

Accepted Answer

Point-of-purchase displays are specifically designed to attract consumer attention, promote the product, and encourage impulse buying at the retailer's location. Direct and indirect demonstrations may be used to educate consumers about the product but are not necessarily aimed at inducing impulse buying. Freestanding kiosks may be used for promotional purposes but are not specifically targeted at consumers in the retailer's location.

Question 9

Which of the following is an example of a point-of-purchase promotion?

Accepted Answer

Point-of-purchase promotions are marketing activities that occur in the retail environment where products are purchased or the transaction takes place. This includes various in-store advertising and promotion techniques such as shelf talkers, which are signs that hang from store shelves promoting a product's features, benefits, or special pricing. This technique is intended to influence consumer purchasing behavior at the point of sale. The other options are also forms of promotion, but they are not specific to the point of purchase.

Question 10

When Monique took her home-delivered newspaper out of its plastic bag,she found a small box of Pepcid AC tablets in the bottom of the bag.The manufacturer of the new over-the-counter medication was using which form of sales promotion?

Accepted Answer

The manufacturer is using sampling as a form of sales promotion by including a small box of Pepcid AC tablets with the home-delivered newspaper.

Question 11

Every year SC Johnson gives its customers an opportunity to register on-line or through the mail to win $5,000 for a room makeover.This prize is awarded on Room by Room,a show on HGTV that SC Johnson sponsors.What has SC Johnson designed?

Accepted Answer

SC Johnson has designed an annual sweepstakes, where customers can register to win $5,000 for a room makeover on HGTV's Room by Room show.

Question 12

What is one of the major advantages to using point-of-purchase promotions?

Accepted Answer

Point-of-purchase promotions have a captive audience, meaning that the consumers are in the store and actually looking at the products, making it an effective way to promote products and increase sales.

Question 13

Through loyalty programs,shoppers receive discounts,alerts on new products,and other offers.What is the chief benefit for a retailer's future?

Accepted Answer

Loyalty programs typically require customers to provide personal information, which can be used to create detailed customer databases. This data can then be analyzed and used to make strategic business decisions that can benefit the retailer's future success.

Question 14

According to the text,which of the following statements about on-line sales promotions is true?

Accepted Answer

The text states that on-line sales promotions are more effective and cost efficient at generating responses than their offline counterparts.

Question 15

According to the text,which of the following statements about contests and sweepstakes is true?

Accepted Answer

The text states that "sweepstakes usually draw ten times the number of participants that contests do."

Question 16

A men's health centre in Chicago offers free blood pressure tests,cholesterol screening tests,and prostate exams one day each year.What are these free health tests an example of?

Accepted Answer

These free health tests are examples of a free sample, as they are services offered at no cost to introduce or promote the health centre's capabilities to potential clients.

Question 17

Which of the following is an example of a trade sales promotion?

Accepted Answer

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Question 18

Whenever Hugo buys a soft drink at his nearby convenience store,he gets a stamp for the card that he carries in his wallet.When he has eight stamps,he can exchange the card for a free soda.What is this an example of?

Accepted Answer

This is an example of a frequent-buyer program, where customers are rewarded with a free item after making a certain number of purchases.

Question 19

Manitoba's Best is a new precooked meal-in-a-bag product made from bison meat.The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol,fat,and calories.Those who have tried the meat have agreed that it is as tender and delicious as any choice steak,and it is less expensive.Manitoba's Best should focus on which of the following sales promotion tools?

Accepted Answer

Manitoba's Best should focus on sampling as a sales promotion tool to overcome the consumer's reluctance to try bison meat. Sampling will allow customers to try the product and experience its high protein and low cholesterol/fat/calorie benefits. This will help in creating awareness, building trust, and increasing consumer acceptance of the product.

Question 20

What do point-of-purchase promotions work best for?

Accepted Answer

Point-of-purchase promotions are typically designed to encourage impulse buys. They are often placed near the checkout counter or in other high-traffic areas where people may be more likely to make a quick purchase decision. While they may work for other types of products as well, they are generally most effective for items that don't require a lot of thought or consideration before purchasing.

Quiz 15: Sales Promotion and Personal Selling