Manitoba's Best is a new precooked meal-in-a-bag product made from bison meat.The company is having difficulty gaining consumer acceptance of its bison products even though bison is high in protein and low in cholesterol,fat,and calories.Those who have tried the meat have agreed that it is as tender and delicious as any choice steak,and it is less expensive.Manitoba's Best should focus on which of the following sales promotion tools?

Question

Quizplus · Accepted Answer

Manitoba's Best should focus on sampling as a sales promotion tool to overcome the consumer's reluctance to try bison meat. Sampling will allow customers to try the product and experience its high protein and low cholesterol/fat/calorie benefits. This will help in creating awareness, building trust, and increasing consumer acceptance of the product.

Manitoba's Best Is a New Precooked Meal-In-A-Bag Product Made from Bison