Fiona is a sales associate at a store that sells new and used videos and DVDs.Recently,she was given a CD of the music from Vanity Fair to encourage her to suggest customers buy this movie.What is the CD an example of?

Question

Quizplus · Accepted Answer

The CD given to Fiona is an example of a trade sales promotion, which is a marketing technique aimed at encouraging sales associates or retailers to promote a particular product. In this case, the CD is used as an incentive for Fiona to recommend the Vanity Fair movie to customers.

Fiona Is a Sales Associate at a Store That Sells