Mountain Valley Springs Company,a producer of bottled water,sells a highly standardized product to consumers all over Canada.You would expect Mountain Valley Springs to rely on which of the following to promote its product?

Question

Quizplus · Accepted Answer

Since the product is highly standardized and sold to consumers all over Canada, it is likely that the company would rely on mass communication channels such as advertising and sales promotion to reach a wide audience and promote its product. Publicity and direct marketing may be less effective due to the standardized nature of the product and the wide distribution, while public relations and personal selling may not be cost-effective for a product sold to consumers all over Canada.

Mountain Valley Springs Company,a Producer of Bottled Water,sells a Highly