Trianka Patel has recently started a mailing service in a region that is showing tremendous industrial growth.Her business has the capability to print,fold,insert,and mail all types of letters.Her customers include three local retailers,a small university,and a regional cable television provider.She needs more customers and plans to spend one day per week visiting businesses and introducing her services.What is she engaged in?

Question

Quizplus · Accepted Answer

Trianka Patel is engaging in personal selling, which involves face-to-face communication with potential customers to promote and sell a product or service. By spending one day per week visiting businesses and introducing her services, she is using personal selling to acquire new customers. Research and development involves creating new products or improving existing ones, direct sales management involves managing a team of salespeople, and sales promotion involves using incentives or discounts to encourage customers to make a purchase.

Trianka Patel Has Recently Started a Mailing Service in a Region