Betty and Orville LeBlanc recently opened LeBlanc's Pecan Company retail store.In addition to shelled and unshelled pecans,the Alberta store sells pecan pies,tortes,fruitcakes,fudge,pralines,and chocolate pecan bark in addition to homemade pecan ice cream toppings and jams and jellies.At this time,there are no other stores of this type in the Calgary area.The LeBlancs are considering developing an advertising campaign for their store,focusing on its wide assortment of pecan-related products.Using the DAGMAR approach,Orville has drawn up a list of communication tasks the advertising must accomplish.The new ads feature Betty talking to customers about the store's products.The ads have been placed on a local cable system.
-Refer to LeBlanc's Pecan Company.The new LeBlanc's Pecan Company advertisements focus on the wide assortment of products available at the LeBlanc's store.What does this advertising highlight?

Question

Quizplus · Accepted Answer

The advertising campaign focuses on highlighting a product attribute, which is the wide assortment of pecan-related products available at LeBlanc's Pecan Company's retail store.

Betty and Orville LeBlanc Recently Opened LeBlanc's Pecan Company Retail