Lee Apparel,the makers of Lee Dungarees,shows how strong its pants are and at the same time appeals to the 17- to 24-year-old market through the use of the antics of its Buddy Lee doll and the slogan,"I'm Buddy Lee.You can't bust me."
-Refer to Lee Apparel.The actual doll,which was given away as a premium,is an example of which of the following?
A) publicity
B) advertising
C) a personal sales presentation
D) a sales promotion
Correct Answer:
Verified
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