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Lee Apparel,the Makers of Lee Dungarees,shows How Strong Its Pants

Question 125

Multiple Choice

Lee Apparel,the makers of Lee Dungarees,shows how strong its pants are and at the same time appeals to the 17- to 24-year-old market through the use of the antics of its Buddy Lee doll and the slogan,"I'm Buddy Lee.You can't bust me."
-Refer to Lee Apparel.The actual doll,which was given away as a premium,is an example of which of the following?


A) publicity
B) advertising
C) a personal sales presentation
D) a sales promotion

Correct Answer:

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