The Canadian Plastics Council wants to create more consumer demand for products that are packaged in plastic.
-Refer to Canadian Plastics Council.The council has developed an approach in which it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.What is being described?

Question

Quizplus · Accepted Answer

The statement describes a promotional strategy, which involves using all the elements of the promotional mix to create a coordinated plan to promote the use of plastic packaging.

The Canadian Plastics Council Wants to Create More Consumer Demand