VIA,a Canadian railroad company,is taking the gloves off in advertisements and belittling its major competition,which is the airline shuttles.VIA's new name for its Metroliner is The Smart Shuttle.Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace.In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign,which includes television,radio,print,billboards,and posters in commuter railroad cars,targets business travellers,who,VIA says,incorrectly believe the train takes far longer than the airplane to travel between two cities.One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam.Another shows a business traveller lumbering into the airport during a snowstorm.The announcer says,"Schedule a meeting.Take the shuttle.Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Cancelled" signs.The announcer continues,"Schedule a meeting.Take the Metroliner.Then cross your legs."
-Refer to VIA.VIA's campaign is designed to communicate to a large audience via television,radio,and print.This is an example of what type of communication?

Question

Quizplus · Accepted Answer

VIA's campaign is targeting a large audience through various mass media channels such as television, radio, print, billboards, and posters in commuter railroad cars. Mass communication refers to the dissemination of information to a large and diverse audience through various media channels.

VIA,a Canadian Railroad Company,is Taking the Gloves Off in Advertisements