Lee Apparel,the Makers of Lee Dungarees,shows How Strong Its Pants

Lee Apparel,the makers of Lee Dungarees,shows how strong its pants are and at the same time appeals to the 17- to 24-year-old market through the use of the antics of its Buddy Lee doll and the slogan,"I'm Buddy Lee.You can't bust me."
-Refer to Lee Apparel.Lee Apparel,maker of Lee Dungarees,created the Buddy Lee doll in the 1920s.It continued using the doll in its promotional mix and giving out Buddy Lee dolls to customers until 1964.After a 40-year absence,Lee once again began using the doll in its promotions of Lee Dungarees to the 17- to 24-year- old market.The reintroduction of the Buddy Lee doll and people's reaction to it was the subject of a lengthy article in Business 2.0 magazine.What was the news article an example of?

A) a sales promotion
B) advertising
C) publicity
D) implicit communications