In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.How might the United Methodist Church benefit from use of the IMC?

Question

Quizplus · Accepted Answer

The United Methodist Church could benefit from the use of IMC because it allows marketers to reach a more fragmented market, which is important when the target audience is unchurched people who may not have a clear understanding of what the Methodist Church is about. Using multiple marketing channels, such as TV ads and social media, in a coordinated way can help create a more cohesive message and increase the likelihood of reaching the intended audience.

In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched