In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.According to the AIDA concept,what should the ads have done first?

Question

Quizplus · Accepted Answer

According to the AIDA concept, the first step should be to draw attention. Therefore, the ads should have first drawn attention to the Methodist Church, which is what the campaign aimed to do by using culturally edgy ads aimed at the unchurched who only knew the name Methodist.

In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched