In 2001,the United Methodist church,the second-largest Protestant denomination in Canada,launched a four-year,$2 million national ad campaign.The theologically gentle but culturally edgy ads were aimed at Canadians who are unchurched-people who know the name Methodist but don't know anything else about it.The "Igniting Ministries" ads appeared on CBC and cable TV.The purpose of the ads was to draw more people through Methodist church doors in a time when mainline Protestant denominations were struggling.
-Refer to Methodist Church.What type of communication did the ad campaign use?

Question

Quizplus · Accepted Answer

The ad campaign used mass communication as it targeted a large audience through CBC and cable TV.

In 2001,the United Methodist Church,the Second-Largest Protestant Denomination in Canada,launched