Lee Apparel,the makers of Lee Dungarees,shows how strong its pants are and at the same time appeals to the 17- to 24-year-old market through the use of the antics of its Buddy Lee doll and the slogan,"I'm Buddy Lee.You can't bust me."
-Refer to Lee Apparel.Buddy Lee and his battles against nefarious characters occur in which of the following in order to reach a large number of people at one time?
A) personal selling presentations
B) public relations
C) sales promotion
D) advertising
Correct Answer:
Verified
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