The Ritzy Canine Carriage House looks like several other Manhattan boutique hotels.In the lobby is a crystal chandelier,brocade-patterned wallpaper,gold-framed mirrors,and antique chairs.Room service and salon service are available as well as exercise facilities.There is also a masseuse on staff.Dogs are the only guests,and they appreciate the video and video player in the $175-a-night Windsor suite.Without extras,a one-day visit will cost $33-$38,depending on the size of the dog.The Ritzy Canine is a high-end doggy care centre.In a world where people work long hours,they do not mind spending money on their dogs.
-Refer to the Ritzy Canine.What type of promotion strategy would you expect the Ritzy Canine to use?
A) engaging in postpurchase research
B) forging prepurchase commitments
C) using motivational behaviour
D) creating a strong organizational image
Correct Answer:
Verified
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