Razor scooters gained instant popularity because walkers and runners frequently saw people on the scooters zipping by them and it looked like the users were having fun.This information suggests the adoption rate of the Razor scooter was most affected by which product characteristic?
A) relative advantage
B) complexity
C) observability
D) compatibility

Question

Quizplus · Accepted Answer

Observability refers to how easily the benefits of a product can be observed or communicated to others. In this case, the fact that people were frequently seen using the Razor scooter and having fun created a visible and positive impression, which likely contributed to its rapid adoption.

Razor Scooters Gained Instant Popularity Because Walkers and Runners Frequently