A European dairy,which is famous for its rich ice creams,has introduced basil-,tomato-,fennel-,and oregano-flavoured ice creams.
-Refer to European Dairy.In the process of developing these new flavours,the dairy surveyed world-famous chefs to determine which nontraditional flavours had the greatest level of marketability.This survey would have happened during which stage of the product development process?
A) basic research
B) applied research
C) idea screening
D) brainstorming

Question

Quizplus · Accepted Answer

The survey of world-famous chefs to determine marketability of nontraditional flavors is part of the idea screening stage, where potential product ideas are evaluated for feasibility and market potential.

A European Dairy,which Is Famous for Its Rich Ice Creams,has