Canesta has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.
-Refer to Virtual Keyboard.In a meeting with Canesta corporate officials,you (a leading marketing consultant)are asked if the new virtual keyboard will be quickly accepted by the Canadian consumer.You tell them that this depends on many product characteristics-as a matter of fact,all of the following EXCEPT which one?
A) the "buy Canadian" movement in Canada
B) how much of a relative advantage it has over currently used keyboards
C) how similar it is to existing keyboards in use and fulfilling needs
D) its degree of trialability

Question

Quizplus · Accepted Answer

The "buy Canadian" movement is a socio-political factor and not a product characteristic. The acceptance of the virtual keyboard will depend on its relative advantage, similarity to existing keyboards, and degree of trialability.

Canesta Has Developed a Virtual Keyboard Out of Light to Be