A European dairy,which is famous for its rich ice creams,has introduced basil-,tomato-,fennel-,and oregano-flavoured ice creams.
-Refer to European Dairy.Which of the following product characteristics would most likely influence the market success of these new flavours?
A) compatibility
B) competitive advantage
C) comparability
D) tangibility

Question

Quizplus · Accepted Answer

Compatibility refers to the degree to which the product is consistent with the values, beliefs, and practices of its target market. In this case, the new flavors of ice creams may be well-received if they are compatible with the tastes and preferences of the European market. As these flavors are commonly used in European cuisine, there is high potential for compatibility with the target market. Thus, compatibility is likely to be the most influential product characteristic for the market success of these new flavors.

A European Dairy,which Is Famous for Its Rich Ice Creams,has