Boston Pizza is trying to decide which of two potential new menu offerings it will add to its restaurant menu across Canada.Which research method would be best suited to make this decision?
A) on-line research
B) observation research
C) experimental research
D) mass telephone interviews

Question

Quizplus · Accepted Answer

Experimental research would be best suited for this decision. In this method, Boston Pizza can offer both potential menu items on a limited basis at a few select locations and measure sales and customer feedback to determine which item is more popular and profitable. This allows the company to make an informed decision based on actual customer behavior rather than just opinions or observations.

Boston Pizza Is Trying to Decide Which of Two Potential