What is characterized by the researcher's altering one or more variables-such as price or package design-while observing the effects of those alterations on another variable (usually sales)?
A) research problem
B) correlation of facts study
C) observation research project
D) experiment

Question

Quizplus · Accepted Answer

This scenario describes an experiment, where the researcher intentionally alters variables (such as price or package design) and observes the effects on another variable (usually sales), in order to test cause-and-effect relationships.

What Is Characterized by the Researcher's Altering One or More