After McDonald's Canada introduced a Lighter Choice menu,its researchers conducted intercept interviews in store and asked consumers,"What motivated you to buy a Veggie Burger?" and "If you were to change the product in any way,how would you?" What are these examples of?
A) open-ended questions
B) dichotomous questions
C) scaled-response questions
D) multiple choice questions

Question

Quizplus · Accepted Answer

The questions asked in the intercept interviews are open-ended because they allow the respondents to provide detailed and subjective responses as opposed to choosing from a limited set of options (dichotomous, scaled-response, or multiple choice questions).

After McDonald's Canada Introduced a Lighter Choice Menu,its Researchers Conducted