What is a scanner-based,national market tracking service for the consumer packaged goods industry that tracks retail sales,consumer purchasing information,and promotional activity for all bar-coded products?
A) Scanner Plus
B) Nielsen Data
C) VideOCart
D) InfoScan

Question

Quizplus · Accepted Answer

InfoScan is a scanner-based national market tracking service for the consumer packaged goods industry that tracks retail sales, consumer purchasing information, and promotional activity for all bar-coded products. Nielsen Data is also a market research company, but it offers a broader range of services beyond just tracking barcoded products. VideOCart is an early interactive video-based shopping system and not a market tracking service. Scanner Plus is not a known market tracking service in the consumer packaged goods industry.

What Is a Scanner-Based,national Market Tracking Service for the Consumer