According to one criteria,a selected segment must be large enough to warrant developing and maintaining a special marketing mix.Serving the specific needs of this segment must be commercially viable,even if the number of potential customers is small.Which criteria is being referenced?
A) accountability
B) substantiality
C) accessibility
D) responsiveness

Question

Quizplus · Accepted Answer

Substantiality criterion indicates that a selected segment must be large enough to justify the effort and resources required to target it. It means that the segment should have a sufficient number of potential customers to make it commercially viable, even if it is a small specific segment.

According to One Criteria,a Selected Segment Must Be Large Enough