If a market segment is especially motivated by coupons in newspapers,which segmentation success criterion is most influential in the success of this program?
A) functionality
B) accessibility
C) responsiveness
D) identifiability and measurability

Question

Quizplus · Accepted Answer

Responsiveness is the most influential criterion because it refers to the market segment's reaction to marketing efforts, such as the use of coupons in newspapers.

If a Market Segment Is Especially Motivated by Coupons in Newspapers,which