SRD Research Firm has conducted marketing research on the market for concrete siding for homes.The research firm has determined there are thousands of homeowners who want the security,safety,warmth,and stability provided by concrete siding.These homeowners are generally married and between 25 and 54 years of age.They tend to live in suburban neighbourhoods,and most subscribe to lifestyle magazines.If you were interpreting these results,what might you suggest?
A) that SRD conduct a follow-up analysis to determine if the segments it might choose would respond Differently from other segments to its marketing strategy
B) that SRD examine the research report again to see if it can determine segment accessibility
C) that SRD not segment the concrete siding market because the only market for siding is contractors who build the homes
D) that SRD conduct additional research because it has no idea about the measurability of its segments

Question

Quizplus · Accepted Answer

Conducting a follow-up analysis to determine if the identified demographic segments would respond differently to the marketing strategy would provide a deeper understanding of the market and help tailor the marketing efforts accordingly. This would enable SRD to effectively communicate the benefits of concrete siding to potential customers, leading to increased sales and revenue.

SRD Research Firm Has Conducted Marketing Research on the Market