An 18-year-old student might be a "party animal" living in a dorm.Another 18-year-old student might be a husband with a small child and a full-time job.If you were in charge of a marketing program aimed at these men,what segmentation technique would be the easiest to employ that might help you to distinguish between them?
A) age cohort analysis
B) gender
C) benefit
D) concentration

Question

Quizplus · Accepted Answer

Benefit segmentation would be the easiest technique to employ as it focuses on the specific needs and benefits sought by different consumer groups, allowing marketers to distinguish between the different lifestyles and needs of the two 18-year-old students.

An 18-Year-Old Student Might Be a "Party Animal" Living in a Dorm.Another