Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 Different countries.This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price.The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible.What type of segmentation does the store use?
A) Geodemographic
B) Psychographic
C) Demographic
D) Ethnic

Question

Quizplus · Accepted Answer

The store uses psychographic segmentation as it defines its market segment based on the values, beliefs, and attitudes of the customers. The segmentation is not based on demographic factors such as age, gender, income or ethnicity, nor is it based on geodemographic factors such as location or lifestyle.

Ten Thousand Villages Is a Nonprofit Retail Store That Sells