Which segmentation is based on personality,motives,and lifestyle?
A) Demographic
B) Psychographic
C) family life cycle
D) character

Question

Quizplus · Accepted Answer

Psychographic segmentation divides the market based on personality traits, values, attitudes, interests, and lifestyle. This approach focuses on why customers make purchases and what influences their behavior. It provides a deeper understanding of customer needs and preferences, which can help businesses tailor their marketing messages and products to better resonate with their target audience. Demographic segmentation is based on variables such as age, gender, income, and education level, while family life cycle segmentation categorizes customers based on their family stage, such as single or married with children. Character segmentation is not a commonly recognized method of segmentation.

Which Segmentation Is Based on Personality,motives,and Lifestyle