There are many furniture manufacturers.Tall Paul's Tall Mall is the only one that makes furniture to meet the needs of people who are over 6'6" tall.These people find furniture designed for average-sized people to be cramped and uncomfortable.What type of segmentation does Tall Paul's use?
A) Demographic
B) Psychographic
C) benefit
D) Geodemographic

Question

Quizplus · Accepted Answer

Tall Paul's Tall Mall uses benefit segmentation, as it targets a specific benefit sought by a niche market segment—furniture that accommodates the needs of individuals over 6'6" tall.

There Are Many Furniture Manufacturers