What is a group of people or organizations for which another organization designs,implements,and maintains a marketing mix intended to meet the needs of that group,resulting in mutually satisfying exchanges?
A) a heterogeneous segment
B) a target market
C) an undifferentiated target
D) an aggregated market

Question

Quizplus · Accepted Answer

A target market is a group of people or organizations for which a company designs, implements, and maintains a marketing mix in order to meet their needs and wants, resulting in mutually satisfying exchanges. The other options either do not accurately describe the concept or are not commonly used marketing terminology.

What Is a Group of People or Organizations for Which