What type of segmentation do magazines such as Martha Stewart Living,Better Homes & Gardens,and other magazines targeted to people who are interested in improving their personal spaces rely on?
A) Psychographic
B) family life cycle
C) usage rate
D) Demographic

Question

Quizplus · Accepted Answer

Magazines like Martha Stewart Living and Better Homes & Gardens target readers based on their interests, lifestyles, and attitudes towards home improvement and personal spaces, which falls under psychographic segmentation. This type of segmentation focuses on the psychological aspects of consumer behavior, making it the most relevant for these publications.

What Type of Segmentation Do Magazines Such as Martha Stewart