ThermaCare air-activated heat wraps are meant to be wrapped around sore muscles and joints.The product is advertised as a powerful pain reliever and a source of deep muscle relaxation.Its soothing warm can work at night while you sleep to restore your body.What type of segmentation is the manufacturer of ThermaCare heat wraps using?
A) Benefit
B) Functional
C) Geodemographic
D) Socioeconomic

Question

Quizplus · Accepted Answer

The manufacturer of ThermaCare heat wraps is using benefit segmentation, as they are targeting consumers who have sore muscles and joints and are looking for pain relief and deep muscle relaxation.

ThermaCare Air-Activated Heat Wraps Are Meant to Be Wrapped Around