Oscar sells printing presses ranging in price from $29,000 to $500,000 to sign manufacturers.He wants to stimulate business among some of his customers who cannot afford to buy his printing presses,but who would like to be able to use one of these printing presses in their sign businesses.Which of the following actions is most appropriate in this example?

Question

Quizplus · Accepted Answer

Developing leasing options for business customers would allow them to use Oscar's printing presses without the large up-front cost of purchasing them. This would stimulate business among customers who cannot afford to buy the presses, while still generating revenue and cash flow for Oscar. Full and complete reciprocity is not relevant to this scenario, as it pertains to equal exchange of goods and services between two parties. A straight-rebuy ordering system is not appropriate, as this is typically used when purchasing routine or low-cost items. Managing derived demand is important, but not a specific action step that can be taken in this scenario.

Oscar Sells Printing Presses Ranging in Price from $29,000 to $500,000