Eilene Tifinio Is the Marketing Manager for a Manufacturer of Refrigeration

Eilene Tifinio is the marketing manager for a manufacturer of refrigeration equipment.She must develop a marketing strategy for the upcoming year.Which of the following marketing actions is Eilene LEAST likely to employ?

A) increase the size of her sales force so new companies will have a salesperson to call upon them
B) work closely in new product development with OEMs to be sure the components produced fit their needs
C) lower the prices of her equipment to keep competitors from entering the field
D) emphasize advertising in the company's promotion strategy to ensure that she persuades potential buyers of the superiority of her company and its products