All of the following factors directly influence consumers' level of involvement in the purchase process EXCEPT which one?
A) consumer level of education
B) social visibility of the purchased item
C) previous experience with the product
D) perceived risk of negative consequences as a result of the purchase

Question

Quizplus · Accepted Answer

Consumer level of education does not directly influence their level of involvement in the purchase process. However, it may indirectly affect it by affecting their level of knowledge or understanding of the product or purchase situation. Factors such as social visibility of the purchased item, previous experience with the product, and perceived risk of negative consequences directly influence consumers' level of involvement in the purchase process.

All of the Following Factors Directly Influence Consumers' Level of Involvement