What might a salsa manufacturer do to reduce the likelihood customers would switch from its brand to a competitor's?
A) offer incentives to get buyers to repeatedly purchase its brand until they do it out of habit
B) switch distribution to different outlets
C) increase the social visibility of the product category of its brand
D) raise the price of its brand relative to competitors' to reduce the level of consumer involvement

Question

Quizplus · Accepted Answer

By offering incentives, the salsa manufacturer can create a sense of loyalty among its customers, making them more likely to repeatedly purchase its brand and less likely to switch to a competitor's brand. This strategy helps to increase the barriers to entry for competitors, as customers may be less willing to take the time to try out a new brand if they are already satisfied with the one they regularly purchase.

What Might a Salsa Manufacturer Do to Reduce the Likelihood