Why does Marc approaches the purchase decision of underwear with a much lower level of human involvement than the purchase of a motorcycle?
A) due to situational factors
B) due to the financial risk
C) due to the social visibility of the two products
D) due to the fear of cognitive dissonance

Question

Quizplus · Accepted Answer

Marc approaches the purchase decision of underwear with a much lower level of human involvement than the purchase of a motorcycle because of the social visibility of the two products. The purchase of a motorcycle is a more visible and public decision that requires more careful consideration than the purchase of underwear.

Why Does Marc Approaches the Purchase Decision of Underwear with a Much