Which of the following activities is most likely to be an example of routine response behaviour?
A) the first-time purchase of a new pickup truck
B) the purchase of a funeral casket
C) a painter's purchase of a 20-foot extension ladder for $600
D) the purchase of a replacement light bulb

Question

Quizplus · Accepted Answer

The purchase of a replacement light bulb is most likely to be an example of routine response behaviour, as it is a low involvement product with a well-established buying pattern and little risk involved.

Which of the Following Activities Is Most Likely to Be