What is the amount of time and effort a buyer invests in the search,evaluation,and decision processes of consumer behaviour?
A) involvement
B) economic value
C) opportunity cost
D) perceived level of personal risk

Question

Quizplus · Accepted Answer

The amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behavior is referred to as their level of involvement. Higher levels of involvement typically result in more time and effort being invested in these processes.

What Is the Amount of Time and Effort a Buyer