When would a marketing manager expect his or her product to be a high-involvement product for most consumers?
A) if it has low social visibility
B) if it has not been purchased before
C) if it is a product that is a new innovation
D) if it requires substantial financial investment

Question

Quizplus · Accepted Answer

High-involvement products typically require a substantial financial investment, meaning that consumers will want to do extensive research and consider multiple options before making a decision. Low social visibility, lack of prior purchase experience, and newness of the innovation may all be factors that increase involvement, but they do not necessarily ensure it.

When Would a Marketing Manager Expect His or Her Product