You are the brand manager for a new line of allergy relief drugs.Which of the following methods might you use to influence opinion leadership/reference groups to help stimulate demand for your products?
A) Drop the price of your new products to the point where customers will note they are getting a bargain.
B) Develop a promotional campaign that emphasizes safety and security needs being fulfilled by these health care products.
C) Develop a promotional campaign that tells customers they "deserve to use" these products.
D) Use a series of ads showing different health care associations and societies endorsing the use of these health care products.

Question

Quizplus · Accepted Answer

Using endorsements from respected health care associations and societies can establish credibility for the new line of allergy relief drugs and influence opinion leadership/reference groups to recommend the products to others. This can lead to an increase in demand for the products without relying on discounting or appeals to personal desires.

You Are the Brand Manager for a New Line of Allergy