Which process does a consumer often use when purchasing an unfamiliar,expensive product or an infrequently bought item such as a burial plot or life insurance?
A) strategic behavioural
B) cognitive harmonizing
C) stimulus discrimination
D) extensive decision making

Question

Quizplus · Accepted Answer

Consumers often use extensive decision making when purchasing unfamiliar, expensive products or infrequently bought items. This process involves extensive research, evaluation of alternatives, and weighing of pros and cons before making a decision. This is because the consequences of a wrong decision can be significant and long-lasting, so consumers want to make sure they make the best choice possible.

Which Process Does a Consumer Often Use When Purchasing an Unfamiliar,expensive