Which of the following is most likely to be an example of limited decision making?
A) a new lawnmower purchase
B) a new set of wheels and tires for your old truck
C) a replacement shampoo for your favourite brand that has been discontinued
D) your first Valentine's gift for your new girlfriend/boyfriend

Question

Quizplus · Accepted Answer

Limited decision making is appropriate in situations where a consumer has some previous experience with the product but still needs to gather information before making a decision. In this case, the consumer is simply looking for a replacement for their discontinued shampoo and does not need to extensively research the product.

Which of the Following Is Most Likely to Be an Example