Which of the following BEST describes social class as a marketing tool in Canada?
A) It offers few insights concerning consumer behaviour.
B) It is useful for lifestyle distinctions between groups.
C) It has demonstrated that all classes of consumers shop in the same stores.
D) It is just a simple measure of income level.

Question

Quizplus · Accepted Answer

Social class is a useful tool for marketers to distinguish lifestyle differences among different consumer groups. It can help in identifying consumer preferences, values, and behaviours for a more targeted marketing approach. While social class is not the only factor that impacts consumer behaviour, it is still a valuable tool for marketers in Canada.

Which of the Following BEST Describes Social Class as a Marketing