According to the text,which of the following statements about culture as an influence on consumer buying behaviour is true?
A) Core values remain the same for all cultures.
B) Language is an important aspect of culture.
C) Some fear the proliferation of the Internet will decrease cultural heterogeneity.
D) A firm that understands the culture it is selling to has just as great a probability of selling its product as a firm that has no understanding of the culture.

Question

Quizplus · Accepted Answer

The text mentions that language is a key aspect of culture and can impact buying behavior. Option A is incorrect as core values can differ between cultures. Option C is not mentioned in the text. Option D is not entirely true as a firm that understands the culture has a better chance of selling its product compared to a firm that does not understand it.

According to the Text,which of the Following Statements About Culture