Elliott loves to compete in mountain biking.He subscribes to all the bicycling magazines and reads them as soon as they arrive each month.Champion bikers such as Golden Brainard,Chris Sheppard,and Carl Swenson are often used in the product advertisements in these magazines.The ads convince Elliott to buy these products because these champions are which type of group for Elliott?
A) direct reference
B) primary reference
C) aspirational
D) secondary reference

Question

Quizplus · Accepted Answer

The champion bikers used in the advertisements are aspirational reference groups for Elliott because he is inspired by their success and wants to be like them.

Elliott Loves to Compete in Mountain Biking